Indie pop is a subgenre of alternative pop that originated in the 1980s, characterized by a DIY approach to music-making and an emphasis on songwriting and melody. Indie pop artists often incorporate elements of various genres such as rock, folk, and electronic music into their music. The genre gained popularity in the 2000s with the rise of indie labels and online streaming services. Indie pop is known for its bright and catchy melodies, often featuring jangly guitars, synths, and upbeat rhythms. The lyrics are often introspective and personal, exploring themes of love, relationships, and self-discovery.